Modena, Lyon, Geneva – Legendary car maker Pagani and acclaimed racing game developer Eden Games join forces to release the new Pagani Huayra Roadster in mobile hit game Gear.Club, on the same day that the highly anticipated hypercar is presented to the public at Geneva Auto Show.
The Pagani Huayra Roadster is fully playable right now in Gear.Club, in both the Apple App Store and Google Play. To celebrate the release, a special Pagani championship is currently live in Gear.Club, during the Geneva Motor Show. The Pagani workshop is also rendered in full 3D within the game for this special release.
The Marketing teams of Pagani and Eden Games also teamed up for an innovative 360° presentation of both the physical and digital editions of the car. Top YouTubers from around the world were invited to Modena for the Facebook Live unveiling and the first selfies with the Huayra Roadster. Prior to the presentation, the YouTubers were brought to the Autodromo di Modena track to test their resistance to adrenaline. F2 FreeStylers, Epic Meal Time, Yiannimize, Black Panthaa and Dvlz Station tried to keep their cool playing with a digital Pagani Huayra Roadster in Gear.Club while being taken for a spin in a real-life Pagani Huayra BC by professional driver Andrea Palma. Videos of the event are already available on YouTube, with more coming up over the next few days.
"We've always been thrilled by videogames, and, here in Pagani, we are huge fans of Gear.Club. Having the possibility to play and "drive" the Pagani Huayra Roadster with your smartphone almost everywhere, makes us even more excited about this upcoming Geneva Autoshow! It’s a matter of passion and experience." said Luca Venturi, Global PR & Communication Manager, Pagani Automobili, "I hope all our fans all over the world enjoy the possibility to drive the new Pagani Huayra Roadster."
David Nadal, CEO of Eden Games, adds, “It has been absolutely wonderful to collaborate with Pagani on the Huayra Roadster launch. There’s a lot of talk about digital transformation and 360° thinking -- Pagani is a company that truly gets it. All our needs were catered to with great and thorough understanding, as well as respect, for our craft. We are all absolutely stoked to play our small part in this special event with such a fantastic partner.”
Gear.Club is a realistic driving experience, with fully simulated engines, powertrains, suspensions and aerodynamics. Players will get to explore breathtaking settings and compete live with their online friends and foes through unlimited races and championships.
This high-octane game is more than just racing - it is an authentic world of cars. Car-lovers can collect, upgrade and customize some of the most gorgeous exotic vehicles in their performance shop and enjoy details such as engines and interiors in fully-rendered 3D.
Gear.Club has launched to #1 overall downloaded app on iOS rankings in 77 countries, #1 free game in 85, and #1 Racing game in 142. Gear.Club has topped the charts in territories including the US, UK, Germany, France, Russia, Italy, Spain, Brazil, India and Canada. The game has also gathered critical acclaim from car media references such as Top Gear or Car Throttle.
The team at Eden Games’ track record includes the creation of the V-Rally and Test Drive Unlimited franchises, among other major racing game hits on various consoles.
About Pagani Automobili
Pagani Automobili S.p.A. is an Italian Supercar manufacturer. e company was founded in 1993 by Horacio Pagani, and is based in San Cesario sul Panaro, near Modena, Italy.
The philosophy driving the company embraces a concept borrowed from the Renaissance. It is embodied by the great Leonardo da Vinci over 500 years ago, when he stated: “Art and Science were disciplines that must walk together hand in hand.” For more information please visit: www.pagani.com
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